YouTube is enhancing the difficulty of skipping advertisements.

YouTube is Introducing Greater Difficulty for Skipping Ads.

YouTube videos are increasingly featuring more advertisements than before, and soon it might become even more challenging to skip them. The popular video-sharing platform has confirmed that it is testing a “redesigned” ad skip button, which will be noticeably smaller.

What’s concerning is that this updated button not only shrinks in size but also becomes trickier to spot. YouTube has revealed that the text will be smaller, and the button will exhibit higher transparency. In addition, the button will adopt a curved shape to impart a contemporary look, and notably, the word “Ads” will lack capital letters.

Here’s a preview of the upcoming button design. Observe how it becomes considerably more inconspicuous.

Here’s YouTube’s statement regarding the new button:

“We’re testing an update to the design of the ‘Skip Ads’ button across all platforms. Our objective is to offer a more consistent user experience that aligns with the refreshed appearance of YouTube that we introduced last year.”

This revamped button design aims to enhance YouTube’s ad view rates, expand its reach, and bolster conversions, thereby augmenting Google’s overall ad revenue. The strategy behind this lies in making users less inclined to skip ads when the button doesn’t immediately catch their attention.

Google Ads expert Thomas Eccel echoes this sentiment:

“Spotted this really small ‘Skip ads’ button, seems like Google is testing this new button. It has a new format and is way smaller than the normal ‘skip’ box. If this gets rolled out, it will affect the view rate and the spend of the campaigns.”

However, there’s still a glimmer of hope, as this feature is presently in the testing phase and may not ultimately be released to the general public. Additionally, it remains uncertain when this feature might become accessible to all YouTube users.

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