YouTube is currently testing a novel hum-to-search feature on Android devices.
This innovative feature allows users to hum or record a portion of a song in order to search for it on YouTube. If you are part of the experimental group for this feature, you can hum or record at least three seconds of the song, and Google will attempt to identify it. Once the song is identified, relevant content related to that song will be displayed. Essentially, this feature mirrors the concept of Shazam, a music identification service owned by Apple.
Initially, not everyone will have access to this experiment. Google has stated that it will be rolled out to “a small percentage of people worldwide who use YouTube on Android devices.”
Interestingly, this concept isn’t entirely new for Google. It had previously introduced a hum-to-search feature in the Google app and Google Assistant back in 2020. Google confirmed to TechCrunch that the technology behind the YouTube version is the same, but it has been optimized for faster performance compared to the Google version, which requires 10–15 seconds to identify a song.
In addition to this, Google is also testing another feature for YouTube. This feature involves grouping multiple uploads from a single creator into a special “channel shelf” within the subscriptions feed. The aim behind this experimentation is to simplify content discovery for viewers, reduce the pressure on creators to upload frequently, and enhance viewer engagement. This feature will initially be rolled out to a limited number of users.
In summary, YouTube’s ongoing experiments include a hum-to-search song identification feature that is being tested on Android devices, alongside an effort to streamline content discovery through a consolidated upload display for select creators.