YouTube is currently testing a revamped ‘Skip Ads’ button design, opting for a subtler and smaller approach. The updated button showcases several changes, including reduced text size, a background with lowered opacity, and a rounded border. Importantly, the word “Ads” will no longer be in all capital letters in the redesigned button.
A spokesperson from YouTube confirmed this trial, stating, “We’re testing an update to the design of the ‘Skip Ads’ button across all platforms. Our goal is to provide a more consistent user experience in line with the updated look and feel on YouTube we announced last year.”
This change could impact user behavior, potentially reducing the tendency to skip ads due to the less conspicuous design. This might lead to increased view rates, broader reach, improved conversions, and possibly higher ad expenditure on the platform. However, marketers need to approach this cautiously, as forcing ads on users could have adverse effects.
The introduction of the redesigned button has caught the attention of industry experts, like Google Ads specialist Thomas Eccel. He observed the smaller ‘Skip Ads’ button and speculated that its implementation could influence view rates and campaign spending if rolled out.
Some individuals have also questioned whether this change is correlated with longer advertisements on the platform.
This redesign comes as part of YouTube’s broader efforts to refresh its appearance and enhance user experience. The platform revealed plans for a slight makeover last year in response to user feedback, aiming to create a cleaner and more engaging user interface.